Monthly Archives: December 2014

Print media Advertising vs. Online Marketing

Print media Advertising vs. Online Marketing

When was the last time you picked up the newspaper? Is print media really dying? Most of us come across the recent incidents through social media or on-line newspapers. Those who don’t read the e-papers are on sites, entertaining people from all ages and all parts of the world. These platforms are often exploited to promote products and services. Whenever we hear of something we are unaware of, the first thing that comes to our mind is the idea of googling it. Yes! We can find the solution to our every question and problem on internet. Does that mean we do not require the newspapers and magazines anymore?
You don’t think Playboy is going to stop printing! Do you?

Print media is a business that will never go out of style! Though you find all the information you need to know on the internet, we often forget that almost half of the world does not have access to this wonderful deity. That half of the world still reads newspapers and magazines. Print media advertising still gives a huge number of customers to our local Indian businesses. How will you ever get to know about the ‘ Diwali Dhamaka in your next-door mall if you don’t read the newspaper? Print media largely promotes local services and the government also prints a good number of advertisements. Legal tenders and notices, TV program schedules, Local art exhibition etc.: all local events are promoted through print media in your local newspapers.

In the case of on-line marketing, we are exposed to national and international products at the same time. However, what if we just need the information about local services next door? Here is where our newspapers and pamphlets come in. Brand agencies in India; have two hands extending on both the print media as well as the on-line marketing platform. We will definitely buy that branded jeans from the shopping centre in the heart of the city or we will search for the same on-line to compare prices. On-line marketing is useful to the sellers as well as the buyers. The sellers can connect to a larger number of people and the buyers can make decisions based on reviews from other customers.

To finally conclude, there are plenty of things that print media advertising offers us that on-line platform cannot in such a concise and precise manner. On the other hand, on-line marketing has the potential to take one’s business international and reach maximum number of potential customers with increase in international sales.


Print media Advertising vs. Online Marketing

Advertisements Trends Of 2015

Advertisements Trends Of 2015

As we reach the end of year 2014, we need to keep our eyes open to watch out for the latest trends in marketing. As quoted by John O’Toole “When executing advertising, it’s best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.” In this world of competition, being careful is indeed very important or you risk losing thousands of potential customers.

Addressable Marketing:
Never heard of Addressable Marketing before? Well, consider yourselves lucky that you are going to no about it in no time because it is soon going to change the advertising scenario in our country. Addressable marketing is when the potential customers are displayed with ads that cater or might cater to their needs. All of us must have noticed Google ads. They work in the same way. About 42 million households in the USA already have addressable marketing.

Mobile and online advertising:
Statistics of online advertising are ever growing. The online advertising in India stood at an estimated of Rs 2750 crores in March 2014. It is also estimated that it will potentially grow to reach Rs 3575 crores by March 2015. On-line advertisement has grown from FY 2013 -FY2014 by 22%. By the FY201+-5, we will see a rise of about 30%. Search ads contributed 38% to this share, followed by 29% from display ads and 13% from social media. There are plenty of design studios in India that take care of digital designing as well as print advertising solutions.

Display and search ads dominate the internet in India. The amount people spend on mobile apps and games has also increased in the past few years. We have mobile web advertising, SMS advertising, MMS advertising, In-app advertising, mobile-TV advertising etc. We cannot escape from them!


Guerilla Marketing:
It is an unusual approach but it works. You must have seen the new car from Toyota parked in an elevated platform in the mall you went to yesterday. Weren’t there are a few people sitting around the car? Hey! Some people from bank were there too. Guerilla marketing is observable in places that attract huge crowds, shopping centers and malls. Even in online platforms, marketing like product give away and free samples are a part of guerilla marketing. It brings the businesses closer to their customers as they receive valuable feedbacks and customers. These types of marketing campaigns are usually the products of creative advertising agencies.

Advertisements Trend Of 2015


Painting Mumbai Colorful with Advertisements

Painting Mumbai Colorful with Advertisements

Media is an unavoidable part of our lives. One can’t even avoid news about the most hated celebrity having their first child. Media is our primary, or rather, our only source of information. We are connected to the whole world through media. Just sitting in front of our television sets in the comfort of our beds, we get to know the updates from all around the world.

These days, media is not only used to relay information to the world, but it also gives us information and updates on various products and services that are available to us. Media is used to a large extent to communicate to customers and it is one of the primary sources from where potential sellers and buyers meet each other.

There are plenty of media agencies in India, and all of them provide various services, depending on the target audience and the means of communication available. If you dig in a little, you will be amazed by the numerous ways one can advertise your products or services.

Increase in number of people means increase in consumption of various commodities. Mumbai is full of people and advertisements. Even the smallest streets are full of billboards. One can find John players next to every bus stop. There are billboards, hoardings, posters, banners, handbills, sandwich boards, computerized boards, wall writings, wall paintings, sky writing etc peeping at distance of every meter. It is a common sight to see billboards and hoardings publicizing political parties all across the city during elections. Sometimes, there are even advertisements for advertising agencies. So much of them are there in 2013, BMC decided to make the city banner-free.

With huge number of potential customers and an advertisement for every eye to see, with so many potential customers, Mumbai has taken advertising to next level. People are buying more and more automobiles, branded clothes and footwear and visiting luxurious hotels, malls and restaurants. The quality of life is changing in Mumbai and so is the advertising scenario. We cannot notice the change until we somehow involved in business ourselves. Keeping up with the changing business trends is essential to stay strong in the market.

Outdoor marketing in a way is a part of print advertising agencies. Print ad agencies emphasize on the hard copy form of publicity and advertisement of services. Be it, the small pamphlets for Help Age India or huge bill boards for the New Year’s party at Hard Rock Café, everything is responsibility of printing ad agencies. Best print ad agencies provide creative designers who cater to the needs of different businesses and create designs appropriately. These agencies provide designing solutions for small paper ads as well as the 5 sqm. flex sheets. The ever increasing agencies are seemed to be hell bent to fill the city with banners and posters, with no free space to see anywhere.

Painting Mumbai Colorful


Communication Agencies in India

Communication Agencies Taking the Lead

India’s economy is developing at a rapid rate, thanks to our prime minister, Mr. Narendra Modi who is constantly bringing “good days”. With the new deals signed with Russia, we can expect a tremendous growth in our technology as well as defense sector. A majority of our population consists of youths who are either working for MNCs or starting up their own business. A rise in economy means rise in the earning of citizens which will result in consumption and selling of more and more goods.

Communication Agencies are an essential part of a strong society. Let it be the election of our leaders or purchase of a new microwave oven, when people are well informed, they make the right decisions. Indian advertising agencies play a major role in our economy and our lives.

Small business start ups are on the rise and it is way easy to start a small business today. We have on-line platforms where we can sell our products ranging from a television set to a spoon, without having to spend thousands or lakhs in the process of setting up a store in the city. We can even buy domains on-line with the name of our choice and design it according to our needs. We can do it all ourselves or we can ask the professionals to do it.

Communication is a blend of art and science. The main motive of any advertising agency is to build a relationship between the brand and the customers. Communication agencies provide you with a variety of options of marketing your product to the maximum of the target audience. They use modern methods, marketing tools, innovative processes for developing the most effective communication plans and brand strategies.

If we are getting something for around 20 units cheaper than what the local store is offering, and to add icing to the cake, the product is delivered at our doorstep without any delivery charges. What can be better than this? All of us will leave the conventional way of shopping and take the cheaper online way.

Now these on-line platforms, where a large number of people are connected to each other, are providing new means for those who only dreamt of starting their own small businesses a few years ago. Communication agency has turned our lives around and everything is available at the tip of our fingers. There are plenty of agencies that offer advertising options on platforms that are flooded with users from all around the world. One can take their business to an international level at the small price of internet bill and a little more efforts on communication agencies. These agencies cater to all of your on-line selling queries. Communications agencies have a lot to offer when working with clients on social media. These agencies bring to use their special knowledge of creating strategy, internal education, and organizational social media development. They offer web/digital designing, media buying, content development etc.

Being based on the communication industry, the amount you spend on advertising through a communication agency is literally a small price to pay. The communication agency is a promising field that has revolutionized the age of advertising.

Communication Agency in India