When was the last time you picked up the newspaper? Is print media really dying? Most of us come across the recent incidents through social media or on-line newspapers. Those who don’t read the e-papers are on sites, entertaining people from all ages and all parts of the world. These platforms are often exploited to promote products and services. Whenever we hear of something we are unaware of, the first thing that comes to our mind is the idea of googling it. Yes! We can find the solution to our every question and problem on internet. Does that mean we do not require the newspapers and magazines anymore?
You don’t think Playboy is going to stop printing! Do you?
Print media is a business that will never go out of style! Though you find all the information you need to know on the internet, we often forget that almost half of the world does not have access to this wonderful deity. That half of the world still reads newspapers and magazines. Print media advertising still gives a huge number of customers to our local Indian businesses. How will you ever get to know about the ‘ Diwali Dhamaka in your next-door mall if you don’t read the newspaper? Print media largely promotes local services and the government also prints a good number of advertisements. Legal tenders and notices, TV program schedules, Local art exhibition etc.: all local events are promoted through print media in your local newspapers.
In the case of on-line marketing, we are exposed to national and international products at the same time. However, what if we just need the information about local services next door? Here is where our newspapers and pamphlets come in. Brand agencies in India; have two hands extending on both the print media as well as the on-line marketing platform. We will definitely buy that branded jeans from the shopping centre in the heart of the city or we will search for the same on-line to compare prices. On-line marketing is useful to the sellers as well as the buyers. The sellers can connect to a larger number of people and the buyers can make decisions based on reviews from other customers.
To finally conclude, there are plenty of things that print media advertising offers us that on-line platform cannot in such a concise and precise manner. On the other hand, on-line marketing has the potential to take one’s business international and reach maximum number of potential customers with increase in international sales.