Category Archives: Social Media

A Comprehensive Guide to Advertising on Instagram

Instagram is an online and mobile social network for photo and video sharing with more than 500 million monthly active users worldwide. Users can share photos and videos publicly and privately on the Instagram app and through other social networking platforms such as Twitter, Tumblr or Facebook. Instagram provides a platform to tell visual stories through various ad formats, and many advertisers have seen this channel yielding higher ROI in comparison to their other advertising campaigns. Instagram started out with photos that were square shaped but now is open to pictures in any aspect ratio as well as videos with up to 90 seconds.

For Advertisers, Instagram is a fantastic platform to tell a company’s story in a visual and engaging way. Successful campaigns do not sell products or advertise big discounts but bring a product’s or brand’s authentic heart and soul to life. Advertisers have to carefully balance the information and the inspiration value of their campaigns to encourage the community to like and share their ads. Since Instagram was acquired by Facebook in 2012, the advertising platforms merged and most of the advertising and targeting options are the same for both platforms. Similar to Facebook ads, to run ads on Instagram, you’ll need a Facebook Page for the brand or product you are promoting.

Getting started is quick and easy.

Since Instagram uses the same powerful advertising tools as Facebook, you can set up, run and track campaigns in the same way as for Facebook ads. If you’re new to advertising on Instagram or even Facebook, here’s how to get started.

1. Create a business Page and profile
You must have a Facebook Page to run ads and create a free business profile on Instagram. If you don’t have one yet, create a page.

2. Set up your ad
Select your ad objective, target audience and ad format within Ads Manager or Power Editor.

3. Determine your budget
Decide how long your ads will run for and what budget you’re comfortable with spending.

4. Publish
Now that your ads are ready to go, click Publish. You’ll receive a notification when your ads have been approved and are ready to run.

What ad types does Instagram offer?

Instagram’s ad options can be classified based on what the ads look like and what objectives they have. All Instagram ads will be placed in the user feed, both in the browser and the app version.

You can create an ad that features a single photo, a video, or multiple photos that are displayed in a carousel format.

Image Feed Ads

This is your most standard ad format, and likely the one you see most often scrolling through your own feed. These ads are single images that will appear as a native experience as your target lead is scrolling through their feed. The lovely thing about these ads is that they don’t feel like ads, especially when done well.

Image Story Ads

Instagram Stories ads are the first type of ad that allows full-screen 9:16 visuals on the platform. The skippable ads appear between stories in a seamless transition and are marked with a “Sponsored” label.

Video Feed Ads

Bring your ad to life with a video! If you’ve put the time in to make a quality video, then you should absolutely be promoting it through your Instagram feed.

Video Story Ads

This is another great place to run video ads because stories are where users often expect to see videos, so the “selling” part of advertising doesn’t feel as forced.

Carousel Feed Ads

Next, we have carousel feed ads. This format allows you to show a series of scrollable images rather than just one single image.

This ad type is great for very visual brands, like those in the food industry, furniture sellers, clothing options, vacation destinations, car dealerships, etc. But they’re not only for playful businesses; they can also work to humanize your brand or show off your culture by showing the people behind your software or financial company.

The carousel format allows you to choose from up to 10 images within a single ad, each with its own link. Video is also an option for these ads.

What objectives can I meet with my Instagram ad?

For self-service customers, Instagram offers a range of different objectives for which you can optimize your campaign. Similar to Facebook, Instagram will show your ad to the people in your target audience who are most likely to take the action you want them to take. The campaign objectives you can choose from are:

Awareness

Drive awareness of your business, product, app or service.

Reach
Reach and frequency
Brand awareness
Local awareness

Consideration

Make potential customers more aware of your products or services.

Website clicks
Video views
Reach and frequency

Conversion

Increase product sales, mobile app download and even visitors to your shop.

Website conversions
Dynamic ads on Instagram
Mobile app installs
Mobile app engagement

Lead Generation: Who doesn’t want more leads? If that is your main goal this objective is for you. Instagram currently only supports email, full name, phone number, and gender. These ads also have more of a barrier than Facebook lead generation ads, since when leads click to open the ad they’ll need to click through to fill out their information.

What targeting options does Instagram offer?

Instagram offers the same targeting options as Facebook. You can combine them to build a specific audience:

Advertisers have total control over how their budgets are allocated. For instance, you can choose between a daily budget to limit the amount spent per day or a lifetime budget where you would set up your ads to run for a length of time until the budget is depleted.

Other ways to control your Instagram ad spend include setting your ad schedule (for instance, you can specify certain hours of the day you want your ads to run), setting your ad delivery method (there are three options: link clicks, impressions, and daily unique reach), as well as setting your bid amount (manual vs. automatic).

If you want to set up a lifetime budget instead, i.e., a total budget for the duration of the campaign, your minimum budget is calculated by multiplying the minimum daily budget by the number of days the campaign lasts.

This is one platform you should not ignore, and this guide should provide you with enough resources to become insta-famous.

LinkedIn for Business

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LinkedIn is a platform built for professionals from all over the world to connect with each other and become more productive and successful.

LinkedIn has more than 500 million users in more than 200 countries and territories worldwide, 40 percent of whom check the platform every day.

A substantial amount of key decision makers use this platform for business purposes. With that level of professional engagement, LinkedIn is a social network your business cannot afford to ignore.

Following are the ways you can use LinkedIn for your Business:

Establish your presence- Design your Company Page optimally by updating your company description, industry, website and more. Use rich, descriptive language that helps readers to understand your vision, purpose and the value you offer. Give a detailed description of the products or services you offer. Try to optimize your Company Pages to make them SEO friendly.

Gain and engage your followers- Once you’ve established your company presence on LinkedIn, you can begin fostering relationships by attracting followers to your Company Page. You can do so by engaging your colleagues, announcing your company page to customers & partners and furthermore, by adding a follow button to your website. By delivering useful and engaging content, you’ll foster engagement and help your message spread faster.

Grow your network and your potential supplier/customer base- LinkedIn is all about the network you build and the connections you make. For instance- your vendors, people you work with, people you meet at events. Due to LinkedIn’s advanced search capabilities, you just don’t stay updated with your current connections but also come across connections that your current connections have. Through this, you can leverage existing relationships to build new ones and grow your network.

Make use of LinkedIn Groups- LinkedIn groups provide you with access to the professionals in your target market, and the ability to communicate with the exact market you’re trying to reach is an opportunity that should not be missed. Here are a few ways to leverage LinkedIn groups.

First, your employees can join the groups that are related to both their professional profile and to your company’s industry & products. Second, they can start to engage with these groups by connecting with group members, placing comments on articles posted and most importantly for your company, share your great content. As you become a regular contributor and provider of answers, you will build brand awareness and attract qualified leads.

Like most other social networking platforms, LinkedIn also gives you an opportunity to use its sponsored tools to obtain the desired result. Paid advertising on LinkedIn is still a relative bargain and can get your business in front of your market quickly.

With a user base of over 500 million and a home to highly relevant information, LinkedIn advertising solutions have become a powerful tool for marketers all over the world.

Whether you’re completely new to advertising on LinkedIn or just looking for some additional help, here are a few steps to help you build out your LinkedIn marketing strategy.

Advertising on LinkedIn

LinkedIn’s self-service solutions let you launch a targeted campaign in minutes. You can set your own budget, choose clicks/impressions and stop your ads at any time using Campaign Manager, LinkedIn’s all-in-one advertising platform. Ad formats supported in Campaign Manager are Sponsored Content, Sponsored in Mail and Text Ads.

Managed Campaigns on LinkedIn

LinkedIn’s account-managed advertising allows you to partner with a dedicated LinkedIn team to create exclusively placed, highly visible ads for premium audiences.

Choose Your LinkedIn Ad Format

You can use Sponsored Content, Sponsored in Mail, Text Ads or a mix of all three. Sponsored Content is native advertising that appears directly in the LinkedIn feeds of professionals you want to reach. Sponsored in Mail is a unique ad format that lets you deliver personalized, relevant content through LinkedIn Messenger. Text Ads are simple but compelling ‘Pay-Per-Click’ (PPC) or ‘Cost-Per-Impression’ (CPM) ads.

Above all, remember that LinkedIn is a professional network that allows you to build credibility, create a meaningful network and glean insider expertise from top experts in your industry. It’s a valuable tool in your social marketing arsenal, so make sure you’re using every opportunity it provides.

If you want to create an awesome LinkedIn presence for your business, big or small, SME or an enterprise, we can help you.
You can write to us at digitalrego@gmail.com and we’ll get back to you.

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Why we all love Social Media

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In recent years, social media has grown and become a marketing tool to attract consumers and stay connected with them. The statistics show that traditional media has taken a backseat and will continue to do so, while we will see a rise in social media and social media marketers. It’s not only marketers but we also love social media. The reasons are as follows –

Connectivity – After the introduction of social media, it has now become easy to stay connected with many people at a time, even those who stay in different parts of the world.
Engaging –In social media, everyday is different. If you follow a few people, brands or media; you can get lots and lots of interesting and useful information. Some of the content on social media is so gripping that one is thoroughly entertained.
Feedback – Social media is used by marketer to see what their consumers feel about a campaign or a product. They can also reply to a complaint or query a lot quicker.
To the point- Social media posts are more precise and directly come to the point rather than telling it indirectly such as with long chains of emails.
Easy to access – Anyone, anytime and from any place can connect with the help of mobile or from desktop. Thus, giving them freedom and access of knowledge as well as 24×7 connectivity. All you need is an internet connection.
Stay up-to-date – Social media even acts a news channel, where in people can get to know what is happening around the globe immediately. People get to know what’s trending around the globe and that too in real time.

Thus social media have provided brands not only a solution to reach and but also a better medium to connect with them on a regular basis while the consumers reflects their day to day activities on the social media. Social media is the new age source of entertainment and knowledge for people of varied age groups. It has also helped everyone to explore, connect and come close with each other than ever before.

10 Quick Tips about Branding

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Let’s start by first understanding, what is a brand. A brand is an idea, consisting of name, logo, slogan, mission and vision of the company; which aims to promote company’s product or service. So branding is communicating this idea is such a way that it not only sells the product. But also build good reputation as well as communicates message to the consumers.

Following are the quick tips about Branding -

Send a Clear message - Make sure that your branding message is clear as the consumers won’t trust your brand if they don’t understand what your brand stands for and what it is offering.
Be Consistent – One of the most important thing is to send consistent messages across all platform like radio, television ads, prints ads, etc.
Define your Brand Position – It is important to position your brand and give it an edge above the other competitive brands. This helps to create your brand’s unique identity.
Always deliver what your Brand Promises – This is the most important thing as it consists of a one-sentence description of the value, your company or organization promises to deliver to your customers. This helps to build brand loyalty in later stage.
Tell a Story – A story of how your brand was developed helps to create an informal bond with your consumers by reflecting the brand’s success.
Be active on Social Media – Nowadays social media is not a trend but is becoming mandatory. As it gives an opportunity for consumers to connect with the brand directly and share their views and opinion.
Logo is not Branding – There is always a misconception that logo is branding, it is not. Brand is much more than that. Logo just represents the brand visually but it cannot completely define the brand.
Add a Personality or Character – This helps to connect and conveys your message much more than what could be conveyed through other marketing ways. This gives an opportunity for your consumer to understand your brand completely, thus, develop trust.
Provide Variation – Another important thing is to not provide the same boring message bluntly and in a repetitive way. Communicate the same message but in a creative and innovative way so that consumers find it interesting to read.
Communication is a must – This is the utmost important thing i.e. to never stop communication with your consumers. As it is the only way you can remind and tell the consumers that your brand still exists in the market.

So these are the following quick tips which will assist you to do branding more effectively. As effective branding does not happen in one day, it requires time, planning and efforts. Thus effective branding can not only helps in selling your product. But also help building brand loyalty and make a positive brand image.

How has marketing changed with social media

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This is the age where we are surrounded by digital and social environment; social media user’s conversation can and is happening from time to time. Thus, it’s important for brands to understand how to effectively plan marketing strategy and how to implement it in social media.

The following are the ways by which social media has influenced marketing –

Feedback – With the help of social media, it is now possible for the marketer to get a response instantly and without many efforts from their side. They simply have to post their message on social media and consumers will instantly share their point of view.

Direct involvement of the end-user – Earlier companies use to depend on traditional mediums such as public relation, marketing and advertising to deliver messages to target audiences. But now companies can directly get in touch with the end-user and convey exactly what they want to say.

Monitor and measure simultaneously – Presence of social media has now made it possible to see how successful the campaign was as well as where did the marketers go wrong. As it’s now possible to fix it rather than waiting until the campaign is over to find out the result.

Co-create – Nowadays consumers helps brands create products which exactly suits their needs, by voting or giving suggestion on what could be altered.
Two way communication – Due to social media it is now possible to respond to customer’s queries or feedback quickly than ever. This not only shows the customers that how much you value them but also helps creating a positive image of the brand.
Digital world- Today is the world of digital era, where people read e-papers on their mobile devices, pay bills, find job and apply; it has given them mobility. Thus ensuring that marketer’s message would surely reach the customers regardless of time and place.

Thus social media is slowly replacing the traditional mediums that were used by the marketers before. Now marketers have several elements to play with and communications are much more targeted, personalised and have quick response time.

Top Digital Campaigns all over the World

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More brands are realizing the value of personal and customized interaction with consumers. This is due to the boom of digital advertising which has helped brand reach out to their customers in an engaging and friendly way. This blog talks about most successful digital campaigns all over the world.

So here is the list of top ten digital campaigns all over the world –

Volkswagen: ‘Polo Tag’ Social Test Drives –

In this campaign which was in 2014 in three major cities South Africa, it worked on as a social campaign which ran for 6 days. It was a real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it, right there and then. A person, who drove it for the longest, without being tagged, won the new Polo. While hundreds of others got in the cars to experience the new Polo first hand, which helped create some social buzz around the new car.

https://www.youtube.com/watch?v=ThnMDAmf1Vk

Nike ‘Phenomenal Shot’ Real-Time Ads –

This campaign came out in 2014 in which Nike teamed up with Google to create Real-Time ads that would let fans celebrate, re-mix, customize as well as share the celebration with their friends around the world. No downloading of app was required. With each ‘Phenomenal Shot’ ad of a sponsored Nike player going live for 10 seconds after the moment had happened in the game. Then fans can spin 360° around a Nike athlete by tilting and panning their mobile device.

https://www.youtube.com/watch?v=wyDSubnQd28

McVitie’s: Shoot The Cookies Chrome Extension –

This 2014 UK campaign created a unique Chrome extension that might be initiated the “war between biscuits and cookies”. By adding Shoot the Cookies extension to your Chrome browser, you will be able to get rid all of your Internet cookies that track your internet usage in a fun and entertaining way.

https://www.youtube.com/watch?v=pjhvpocdAoI

McDonald: LOADED The Social Film –

This campaign was launched in Australia, in which the social film was directed by their fans in an epic content series that has had over 3 Million fans help write, direct and provide ideas for the film in real-time. It was shot over two weeks, with an episode launching about every 3 days as they gathered ideas, scripts and direction from their fan base, before turning that into each film, that would go on to shape the next installment depending on what fans wants to happen, culminating in this 8-Minute short film.

https://www.youtube.com/watch?v=718nKy0W3t8

MINI Roadster: The Psychic Roadster -

This campaign was launched in UK in 2014, starting with the billboards which would tell you what lies ahead, incorporating paid search that reminds you it knew you were coming and ultimately ends up with an interactive, personalized psychic reading powered by your IP address. It would also give weather feeds, local places of interest and etymology to convince you the reading is somewhat true. The Psychic readings reveal a future of exciting adventures with the MINI Roadster, delivered across desktop, tablet and mobile experiences.

https://www.youtube.com/watch?v=q4rsSupx4BQ

KFC: The WiFi Test –

Recently launched campaign in 2016, where every KFC store in Romania would gave away free-WiFi to school kids, who could answer test-questions that were individually organize from past national test papers and school teachers across the country. This was a new and innovative way to educate the students.

https://www.youtube.com/watch?v=l7bEeoepQTs

These campaigns are an example of how digital advertising is booming and replacing the old traditional media vehicle.

Creative ways to make your social media pages better

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Nowadays social media pages are an important platform to communicate to your audience and have become mandatory if one wants recognition in industry. A great social media presence can help your business grow like wildflowers.

So here are some tips to improve your social media pages –

Find opportunities for discussion

There is a reason why it’s called social media. Try to come up with topics which your customers can relate to. Open ended question will lead to discussion and engages customers. This would also help you to tell what customers prefer more.

Use Hashtags often

Hashtags are one easy way of getting directly associated with the brand. Constant use of Hashtags would make your companies name flash out multiple times in front of your customers. This will further help in recalling your brand.

Provide a benefit to your audience

People who visit your social media page or website are asking ‘Why should they visit or what benefit they would receive by visiting?’ Provide them some free giveaways to draw them to your social media pages. This will help you earn valuable followers who will stay engaged.

Quick response to complaints

If there are any complaints you receive on your social media pages. It’s important to tackle it fast and efficiently. The response should be quick and professional.

Tell stories

Every time just posting things related to your product directly would be too boring and customers might lose their interest. To avoid being over promotional, use stories to connect and engage your fans.

Use humor

No one likes serious post every time. Give them a break by posting content that will evoke emotions as it will increase sharing, commenting, likes, etc.

Make sure your social media usernames are consistent

If you want people to actually find you when they search you by name, make sure that all your social media pages have the same usernames which exactly match your brand’s name.

Focus on quality over quantity

It is important to post often but at the same time it’s more important to post relevant content.

With these tips you can improve your social media pages and help your brand grow more on the social media platform.

How Can Advertising Help Your Business

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Advertising has become a functional tool in the business world by enabling sellers to reach their audience in an efficient way. With proper advertising method, one can surely achieve success in their business. The main aim of advertising is to create awareness and evoke customers about company’s product or service.

It’s also important to select the right medium to reach the desired target audience.

Here’s what Advertising can do for your business-

Establish your brand

As there are so many brands available in the market. In order to make your product stand out, it’s important that your brand stands out first. When the brand is well recognized by the customers, its products would be easily recognized and noticeable from the clutter of other brands belonging to same product category.

Create awareness, remind them

Every brand owner wants customers to think of their brand first when they are looking to buy any product. Therefore, most companies advertise consistently in order to build brand awareness. The advertising draws attention to the brand, then communicates key benefits to users, explaining that functional benefit of the product and how is it different from its competitors.

Digital Advertising

Advertising on social media now seems to be a trend as every company is trying to advertise on social media. This is beneficial as it has advanced targeting options, can be viewed anywhere and anytime as nowadays everyone is on social networking sites.

Change customers attitude

Advertising might not only help to show that how a product can be used or consumed but also it will influence how consumers perceive a brand and with what they associate that brand.

Add credibility to your message

Every time people see advertising they feel that business must be going well. As the perception is that if one can afford advertising, then the company must be reputed.

Build market share

Advertising can be used to build market share for businesses. In simple words it means attracting loyal customers who use a company’s products consistently.

Increase sale

Advertising helps to create awareness of your brand and its product. Advertising could reach potential customers who have the need and are capable of buying your product. But are unaware and thus targeting potential customers can result in an increase in sales.

In this current era of information explosion and world of media, advertising plays a very vital role. Therefore it is important to not only advertise your brand but also make advertising more effective for your customers.

SLEEK TRANSCEND DEALER MEET 2016

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It is said that one has to be an event management company or hire an event management company for an event to be successful. But we proved it wrong. On 25^th April 2016, we organized the annual meet for one of our prestigious clients, Sleek – The Kitchen Specialist.

Sleek is India’s most preferred modular kitchen brand which has been in association with us from the last 8 years. Every year the brand conducts its annual meet that witnesses the footfalls of their wide dealers and distributors’ chain in India and other foreign countries. And, we being a creative partner for the brand take a great participation, from initial planning to the final execution of the theme.

Like every year this year too, it wasn’t an easy task to decide the theme for this event. After much research and creative strategizing based on the insights provided to us, we zeroed on the theme named ‘TRANSCEND… beyond boundaries’. The word TRANSCEND means to cut across and rise above the rest. Our entire idea just got conveyed in this one word.

After the theme was decided, we started to design the ‘Invites’ to make sure that the dealers had enough time to make arrangements in order to attend the meet.

We saw how our thoughts transformed into an action, when the stage blueprint was made, the venue was booked, motivational banners were being designed. And, all these creative jobs reflected the theme’s essence in the best possible way.

Finally the day of the event arrived. The venue was the Leela. The revelation of the theme was highly praised by the entire Sleek dealers. And as a result every dealer was motivated to transcend their business beyond limits. After the theme reveling, Mr. Rajesh Ahuja’s, the Chairman of Sleek shared various business strategies and the company’s plans on achieving new targets and goal this year.

It was time for some fun activity, a soft wood was distributed in goodie bag and dealers were asked to break the wood with their single hands. The thought behind this was to demonstrate the true meaning of ‘Transcend’ and to show that now it’s the time to break the limits and aim newer business heights. The activity was so entertaining that we could see dealers’ excitement with the expected actions.

The event also witnessed the presence of Sleek’s brand ambassador, Master Chef Sanjeev Kapoor. Every dealer was overwhelmed to see the master chef motivating them to achieve more and set a new trend in the modular kitchen market with Sleek.

This gave us a satisfaction that the dealers had a very good time. It also meant that the event was not only successful but also truly memorable.