LinkedIn is a platform built for professionals from all over the world to connect with each other and become more productive and successful.
LinkedIn has more than 500 million users in more than 200 countries and territories worldwide, 40 percent of whom check the platform every day.
A substantial amount of key decision makers use this platform for business purposes. With that level of professional engagement, LinkedIn is a social network your business cannot afford to ignore.
Following are the ways you can use LinkedIn for your Business:
- Establish your presence- Design your Company Page optimally by updating your company description, industry, website and more. Use rich, descriptive language that helps readers to understand your vision, purpose and the value you offer. Give a detailed description of the products or services you offer. Try to optimize your Company Pages to make them SEO friendly.
- Gain and engage your followers- Once you’ve established your company presence on LinkedIn, you can begin fostering relationships by attracting followers to your Company Page. You can do so by engaging your colleagues, announcing your company page to customers & partners and furthermore, by adding a follow button to your website. By delivering useful and engaging content, you’ll foster engagement and help your message spread faster.
- Grow your network and your potential supplier/customer base- LinkedIn is all about the network you build and the connections you make. For instance- your vendors, people you work with, people you meet at events. Due to LinkedIn’s advanced search capabilities, you just don’t stay updated with your current connections but also come across connections that your current connections have. Through this, you can leverage existing relationships to build new ones and grow your network.
- Make use of LinkedIn Groups- LinkedIn groups provide you with access to the professionals in your target market, and the ability to communicate with the exact market you’re trying to reach is an opportunity that should not be missed. Here are a few ways to leverage LinkedIn groups.
First, your employees can join the groups that are related to both their professional profile and to your company’s industry & products. Second, they can start to engage with these groups by connecting with group members, placing comments on articles posted and most importantly for your company, share your great content. As you become a regular contributor and provider of answers, you will build brand awareness and attract qualified leads.
Like most other social networking platforms, LinkedIn also gives you an opportunity to use its sponsored tools to obtain the desired result. Paid advertising on LinkedIn is still a relative bargain and can get your business in front of your market quickly.
With a user base of over 500 million and a home to highly relevant information, LinkedIn advertising solutions have become a powerful tool for marketers all over the world.
Whether you’re completely new to advertising on LinkedIn or just looking for some additional help, here are a few steps to help you build out your LinkedIn marketing strategy.
- Advertising on LinkedIn
LinkedIn’s self-service solutions let you launch a targeted campaign in minutes. You can set your own budget, choose clicks/impressions and stop your ads at any time using Campaign Manager, LinkedIn’s all-in-one advertising platform. Ad formats supported in Campaign Manager are Sponsored Content, Sponsored in Mail and Text Ads.
- Managed Campaigns on LinkedIn
LinkedIn’s account-managed advertising allows you to partner with a dedicated LinkedIn team to create exclusively placed, highly visible ads for premium audiences.
- Choose Your LinkedIn Ad Format
You can use Sponsored Content, Sponsored in Mail, Text Ads or a mix of all three. Sponsored Content is native advertising that appears directly in the LinkedIn feeds of professionals you want to reach. Sponsored in Mail is a unique ad format that lets you deliver personalized, relevant content through LinkedIn Messenger. Text Ads are simple but compelling ‘Pay-Per-Click’ (PPC) or ‘Cost-Per-Impression’ (CPM) ads.
Above all, remember that LinkedIn is a professional network that allows you to build credibility, create a meaningful network and glean insider expertise from top experts in your industry. It’s a valuable tool in your social marketing arsenal, so make sure you’re using every opportunity it provides.
If you want to create an awesome LinkedIn presence for your business, big or small, SME or an enterprise, we can help you.
You can write to us at firstname.lastname@example.org and we’ll get back to you.
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