As a company, it is very important to ensure that you have a healthy online presence. Google is the first thing people go to when they want to get things done, and if a prospective customer stumbles onto your website, you need have something to keep them there. A great website design is a pre-requisite. No one will hire any firm with a shoddy website. But another important aspect to consider is content. Having a well written website will make you come across as an expert in your field, and people will listen to what you have to say.
Another great, and more or less indispensable addition to your website should be a blog. The benefit of a blog as an advertising tool is enormous, and this is why Indian advertising agencies have starting touting blogs to clients.
A blog can be a platform for your views and opinion. A good, well written blog also gives the reader a glimpse into yourself, and this can help garner more clients. It invites healthy discussion, and can even lead to fostering friendship and contacts.
Setting up a blog is very easy, and any ad agency in Mumbai or any other ad agency in India will do it for you. Then onwards, all you have to do is write the occasional article on something that is topical in your field, and put it up. If it is informative and has strong opinions, it will definitely be noticed.
One added feature to blogs it that a person may be searching for a topic on which you’ve written, read about it on your blog, and then look at your website. Thus the blog has gotten you a possible customer you otherwise would have lost.
Blogs are also great advertising tools in the sense that you can display your knowledge and therefore the services you offer. Commenting on forums and other blogs is one way of directing traffic to yours. This is again another method of establishing your expertise. More people will view and read your blog posts and hence your website.
It is possible to host a blog for free. With all these benefits, a blog is a must in today’s competitive online environment. Make sure you get one.