Promoting one’s business is one of the main aspects of increasing revenue and volume of sales. Large companies invest a lot of money in the promotion of their brands and products through media such as television, print ad campaigns, radio announcements and online methods. Of all the mass media available today, online promotions seem to be most effective as practically everybody in the age bracket of 6 to 60 accesses the internet today. Moreover, there are various methods through which promotions for a particular product can be done.
If you have a business and are thinking of signing up for a promotion campaign online, don’t hesitate to do so. There are a number of media of promotion that you can capture if you choose to promote your products on the internet. For example, you can capture the attention of people through vlogs and video clippings published on YouTube; grab the opportunity of word of mouth by putting up lucrative deals and products on Facebook, Twitter, Google+, Instagram and much more. Analysts estimate that more than Facebook and Twitter, the medium of promotion in the coming 2-3 years would be Instagram, Google+ and Pinterest. Blogging is also a good way of promoting one’s own products by showcasing their features the way you want your audience to perceive your brand.
You can also optimize your website with search engine optimization techniques through the introduction of keywords and meaningful articles which would attract the attention of people to your field. Many companies publish articles, video seminars and whitepapers online in order to generate interest among people. Promoting your business online would prove to be more effective than signing up for a radio or television campaign. A lot of people have given up listening to the radio or watching television but they have not given up on surfing the internet.
You can always offload the job of promoting your products online to a professional ad agency that would know exactly how to brand your products. The highlights of your goods along with the aspects that are most people friendly would be put forth through ad campaigns released by professional agencies. It would bring in results faster than you doing the promotion all by yourself.
It goes without saying that promoting one’s business is an important part of success. Promotion helps to keep your products or services afloat in this era of consumerism. There are many methods of promotions which you can adopt in order to reach out to the public. You can sign up for campaigns on print media, television, social media websites, radio etc. Each one has its own audience and would work to your benefit in different ways.
Depending on what your product is, you should be choosing to emphasize on the method of advertisement. For example, if your products are youth centric and targeted to people in the age bracket of 15 to 40 years, then it would be best you opt for online promotions. Through social media websites such as Twitter and Facebook, search engine optimization of your website and advertising with pay per click ads on different popular websites, you would be able to successfully tackle the problem of promoting your brand. However, if your clientele is more towards middle aged consumers, then it would be best you opt for television channels and radio programmes as this group of consumers is yet to become tech savvy perfectly. In fact, investing a bit in both sorts of promotions would not be a problem because youngsters in India use both the internet and the television for the purpose of entertainment. This is one of the reasons why noteworthy e-commerce websites are not only focusing on online marketing campaigns but also television ones because it would reach out to a wider audience. The number of people using internet in the country is still quite low although the numbers of television sets is quite high.
Handling the promotions of your brand all by yourself may be a bit of a challenge because you may not be familiar with all the techniques of promoting your brand online or with the techniques which would offer the maximum benefit. Therefore, it would be best if you opt for a professional agency to handle the job for you. All you have to do is hand over the brief of your product to them and they would find the best ideas that would instantly connect with your services and products.
Brand is a type of product, service or even personality that people immediately recognise. It may take years of effort to bring about this recognition from people across the world. Not only does it entail advertising but also customer relations, understanding of markets and building connection with people. For example, the brand recognition that Coca-Cola enjoys is only comparable to that of Pepsi. No local brand would be picked up by a consumer if a Coca-Cola bottle is kept alongside the local branded soda. Such is the power of brand recognition that people identify with a brand and trust it over the others. Apple is another brand which enjoys a loyal following. Every time an Apple product is launched, people line up outside stores to get the item.
Even though spending millions on brand building every year is possible for large brands, is it feasible for smaller brands for which budget is perpetually a constraint? Is it worth spending all that money? Well, by all means, it is a good idea for small businesses to indulge in brand building as well because it would help them build a steady set of followers, in the form of end consumers or business houses. There are many methods of marketing that a small business can invest in which would bring them in lots of sales within a short period of time. Some of these methods of marketing include content marketing through eNewsletters, vlogs, and promotions on social networking websites, blogs and other methods. It is not required for them to invest lots of money in television or radio advertisements. It has been seen that most publicity happens through online media such as social and business networking websites and hence it would be best to invest resources in them.
These methods of promotions are inexpensive and can be handled by the firm themselves. However, not all the tactics would be known to them and hence it would be best to rope in a professional for maximum benefits. A professional agency would know how to get the best out of minimal techniques of promotion.
Among thousands of products and services available in your domain, standing out may be a daunting task. Getting your own band of loyal followers may not only take time but also a lot of effort. It is no wonder that companies spend thousands of dollars in promoting their brands from time to time and maintaining their public image. The goodwill of a company is very important in bringing in new customers and also retaining the old ones. For example, whenever an Apple product is launched in the market, there is a mad dash to pre-book the item. This has been possible solely because of the brand image that Apple has built for itself.
Building a brand image depends a lot on understanding your customer and audience. Developing a product that a large number of people would require and identify with is the biggest challenge in brand building. Once you have overcome that hurdle, you need to come up with the features or points that would appear most salient to a potential customer. Bringing forth those salient features is a part of brand building. After promoting your products extensively in the market, you need to work towards retaining your customers by offering good aftersales support and service. From time to time, you need to gather feedback from your customers about what they feel about your product, what they think should be introduced or eliminated from your product or what more should you do in order to retain your customers. You would have to then alter and rework your goods according to public consensus.
Therefore, brand building is not only about advertising your products but also building a relationship that would last a lifetime. Having faith in your own goods is the biggest part of selling them. If you seem unsure of your products or services, then your consumers would take the hint and stay away from your products. Be sure of what you are offering and convince people about it. In reaching out to people, promotions would play a key role. Handing over the job of promoting your products to a professional advertising agency would do you a lot of good as they would know exactly how to package your product in order to make it look appealing to a large number of people.
Research is the food you feed your mind, so that it gets all the nutrients to energise you and perform the best. Product, market and consumer research constitute the daily diet of the team at Rego Advertising. Like every good Advertising agency in India, we survive and succeed on research. Like for example, it is through the unconventional consumer-client interface we conducted for Sleek Kitchens, that we uncovered some key insights that gave us our brand positioning for the modular kitchen brand. It is through research that we hit upon the value proposition for Ideal Education that gave it the unique positioning of ‘Evolved Learning.’ It is through the casual research we conducted for Apex Appliances that we stumbled upon the very apt tagline of ‘Mood bana de.’ This is one Brand Agency in Mumbai that firmly believes in doing its study before appearing for the test.
Traditionally, there are two types of research. One that is customised as per the client’s unique needs, and the other is a syndicated research, which means the research or survey conducted by a company and which can be bought by the client to design its advertising or communication. While a customised research is strictly confidential and available only to the client, syndicated research can be used by multiple brands to optimise their advertising.
Post advertising research is also conducted to gauge the effectiveness of the advertising campaign… increase in brand awareness, rise in inquiries and trials, etc. A more specialised research can also be conducted to ascertain the ad’s effectiveness based on consumer reactions, behavior and feedback. This follow-up also helps determine the next communication/advertising strategy.
Every successful brand agency in India knows the value of research and consumer surveys. It is even more important for a Media Solution Agency in India. A good media plan is always made on sound research. Rego Advertising Agency’s media team has put together winning media solutions for a number of successful campaigns, enabling the client to get a good ROI.