Monthly Archives: March 2015

mobile marketing

Advertising Trends in Mumbai

Nowadays, we are watching so many advertisements, wherever we go right from the pan shop to departmental stores, railway stations, bus depot, on pillars, on walls etc.

The new forms of advertising are wall paintings, electric board, neon sign board, acrylic board, sandwich board, florescent lights and lots more. But all these methods consume lot of electricity.

These electric boards create a startling impact on people, they can be placed at high traffic areas, the various sizes, shapes and illumination and to grab more attention of people there are certain 3-dimensional effects in these boards.

A lot of creativity can be used on these boards and they provide visibility from a distance. They appear 24 hours a day without fail with the help of light and vinyl colours. They can be used as directional like pointing out the locations. It’s a good way to remind the audience about the product which is being advertised. Ad agencies in Mumbai hardly fail to create a stir.

Disadvantages: It demands that the message should be brief and simple, so it’s relatively difficult to communicate about the product details. The construction of new boards is restricted by cost, space availability and certain codes of municipality and regulations of environments act. The fragmented nature of ownership of these media makes it difficult for the advertisers. Obstruction by streetlamps, trees, branches which makes it of no use. Sometimes it may lead to wastage of resources and adversely affect the beauty of this city. Even illegal boards create loss of revenues to the respective government.

The media agencies in Mumbai are trying hard to deliver rich advertisements in form of videos, apps based adverts on mobile devices, social media adverts which not only make the environment cleaner and healthier but also reaches straight to the user’s lap and pockets.

In this new tech savvy world, viral videos have also become a great way of advertising, these videos serves as a promotional vehicle which helps in replacing the conventional ways of advertising. People nowadays spends a very less time in reading newspapers and listening to radio, as the newer ways of advertising like videos, social media ads and mobile based ads are readily available to the users and can generate more earnings for companies.

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mobile ad

Mobile Ads – The Next Generation of Advertisement

In a metro city like Mumbai, life is so busy that people couldn’t find time to read or listen to the advertisements being published in the newspapers or being broadcasted on the radios. How the ad agencies in Mumbai manage to make the emerging markets outshine the developed markets via advertisement?

The answer is plain and simple. As in a country like India, where there are millions of mobile subscribers, it is somewhat easier to reach them via mobile based advertisements. This not only helps the media agencies in Mumbai to reach the normal being in promoting their products but also, helps the normal population to get knowledge about the products being advertised.

Consumers are nowadays more tech savvy, so the basic motive of an ad agency is to target this particular population who uses smartphones and tablets via apps. The strategy can be in form of paying rewards or targeting people on the basis of their likes and dislikes. These apps can be developed by keeping in mind, the needs of a common man. E commerce players have been targeting the normal population by the means of paid adverts, apps based adverts, video advertisements and reward formats.

For those who don’t carry a smartphone with them, these ad agencies can target such populations via advertisement phone calls or text messages. But nowadays these two types are not that much successful. Mobile ads is growing way too faster than all other forms of advertising in India, as advertisers have started investing a lot money to catch the eyes of users.

It has been found that in-app mobile ads have found to be better than mobile web ads. This is because of the reason that nowadays technology has been so advanced that there is availability of apps which can be modified according to the likes and dislikes of the target population. Along with the in-app based ads, API’s have been integrated such that they provide rich notifications via widgets in iPhone and android phones. In android and iOS based wearable like smart watches, such pattern of advertisement can be followed and is actually found to be much successful.

Conventional forms of advertisement should not be the first choice of ads, so in the tech savvy era, ad agencies have to adapt more sophisticated mobile ad campaigns.

mobile Advertisement

billboard advertising

Outdoor advertising trends in Mumbai –are we up for the challenge!!

Though Mumbai’s official twin sister city is Stuttgart in Germany , but for people of our country, Mumbai , for long, has had the aspirational qualities of New York. Everyone wants to work here and be a part of the exciting and maddening chaos.

The latest in fashion (can’t deny the fact the Bollywood has had its influence), business, industry, etc. make it the trendsetter for the rest of the metros.

Especially for advertising, trends spread like wild fire. Since it’s becoming more and more tough to catch the attention of the masses, ad agencies have to come up with the most unique and path breaking ideas to put forward products and services.

In any big city, most of the time people spend is in travelling, whether its trains, buses, cars, two wheelers, etc. Hence, outdoor advertising is the definite way to grab maximum attention.

Advertising landscape today
Outdoor advertising trends fast catching up in other parts of the world include billboards, street furniture, transit advertising and alternative media. Media Solution Agencies in Mumbai may want to emulate the west but due to the nature of audience and restrictions end up holding back on their creativity related to content.

The most common way is advertising in a mall, where you would easily appeal to people from all age groups, gender and spending capacity.

Another most sought after medium are billboards /hoardings. Perfect for getting your message across to a large group of people, fast.

In order to constantly stimulate the minds of your audience in the right way, a hard hitting message shouting out from a life size billboard would be less effective after a period of time. Hence, the need for new and innovative mediums must be recognized.

Where the industry should aim to be?
One of the best cities to experiment with for different advertising experiences would be Mumbai , because of the open minded and interactive culture in the city. Creative advertising agencies in Mumbai could do much better by exploring new mediums like bus benches, graffiti, street advertising , walls capes , Automobile & Building Wraps and interactive out of home advertising.

How many of us have seen the slick interactive ads on YouTube or Facebook and go wow thinking this kind of stuff should come to India!

reative advertising agencies

creative advertising agency in Mumbai

Mumbai – The next advertising hub of the country

One of the recent news pieces caught my attention, which said 30 of our country’s 68 millionaires reside in Mumbai city. That’s a lot of money just for Mumbai. This doesn’t come as a surprise since its one of the most favored destinations for the wealth creators to live. Another news suggests that the University of Mumbai has more millionaire alumni than MIT and LSE.

Imagine the kind of opportunity if offers for advertising and marketing in the city. More purchasing power, equals more demand for goods and services or if it’s the rich and famous, it could be luxury goods and services. Given the sheer number of people residing in this city (Mumbai is the most populated city in India and the fourth most populated city in the world), it comes as a no surprise how advertising agencies in Mumbai go all out to woo their customers .

Strategies for the future
Given the forecasts for advertising trends in the world, the traditional means of advertising are paving the way for new era in digital marketing and advertising. As advertising and marketing are becoming more and more personalized and customized, it makes sense to identify who your audience/customer is, to better adapt your strategies.

In today’s era of online, digital advertising, it no longer matters which part of the county you live in. As long as you’re able to create the right kind of attention through the web, social media and other online channels and platforms, you are on the right track.

What makes it tick – talent pool
Talent cannot be restricted to boundaries, saying Mumbai has more of something and that Delhi lacks in that field. It would be inappropriate. But a city’s culture definitely plays a super important role in nurturing talent, along with the opportunity available that would decide where it is available in abundance.

This goes to show the reason for IT companies setting up camps in Bangalore where in IT talent is most abundant. Any creative advertising agency in Mumbai looking to make its mark in the ad industry should be looking to utilize and retain the existing talent pool along with using the new age tools for smarter, always-on and more customer centric advertising.

advertising agencies in Mumbai