You know your product is good. It will create a stir in the market and really change consumer perspectives. Great! But how are you planning to let people know about it?
The reason we ask this, is because without the all-important: brand awareness, there is absolutely no use talking about the product, because no one is listening.
A brand building strategy is based on strong solid research. It is important to understand some key factors that would ensure your brand becomes well-known in the market.
My brand is great!! It is going to help a lot of people.
Now that’s a pretty vague statement.
Who is your target audience? What feature of your product or service will manage to bring a top of the mind recall? If you have put in the efforts to create a great brand, you need to be sure of what you are selling and to whom you are selling?
You need to market it accordingly to promote your business. Or else all your efforts will be going for a naught.
My Brand Inspires Action. Doesn’t it?
Some amount of brand building strategy and marketing will need to be done in order to make your audience aware of your product. Decide on how to market it and include all relevant media-channels to make sure that you are able to reach the consumer for creating awareness, trust and inspire them to reach out to you, every time.
Do people really need to trust my Label before buying it?
Unless you are selling a low-end mass product, trust is important; especially if you want to make an impact. Whether you are providing a service or a lifestyle product, if your target audience feels they can trust your brand, you have achieved 75% of your brand awareness. Of course, to continue enjoying this trust and earn loyalty, your product needs to be consistent and keep delivering on its promise- just like many famous brands have been doing it before you.