Category Archives: Women Entrepreneur

5 Tools Everyone in the Advertising Industry Should Be Using

Working in advertising at times, can be challenging. Especially, with the recent boom of digital and social media, advertising has changed and for better. It has helped advertisers to explore more ways to reach their audience and promote themselves to the masses. In this blog, we take a look 5 must have tools that everyone in the advertising industry should be using.

Social Media

Social media has changed the way people advertise. It paved the way for online advertising and has benefitted many companies as well. Thanks to social media, companies are now able to interact with their customers and also get their opinion.

SEO

Search Engine Optimization or SEO as it is popularly known, ranks and then places websites on the search page as per user generated search result. Also note that there are a number of factors that go into SEO, and no single factor will guarantee higher placement.

Youth

Though many may disagree, but apparently younger people can be handy when it comes to advertising in today’s age. They understand social media better than their older counterparts and can be of use to promote their clients work to the masses through these social media tools.

Word of Mouth

Despite being a traditional medium, word of mouth has a wider reach. Nowadays, since it doesn’t take too long for a trend to go viral, this medium has become the most effective tool for an advertiser to use.

Cell Phone

Another compelling advertising tool is the smart phone. Due to the vast amount of apps that are available for the user to download, promoting any sale or event has become easy for the advertiser. They can also use these apps to provide information and facts about the company.

Why we love marketing (and you should, too!)

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Marketing is done to communicate the value of a product or service to the consumer with the purpose of promoting that particular product or service. Without marketing most consumers wouldn’t be aware of alternatives to certain products or the end product in itself. The fact that marketing plays a big role in selling that product or service is why people love marketing. In this blog we take a look at certain factors that make people love marketing and why you might like it.

Here are some reasons why we love marketing and why you should too:

Marketing is entertaining

Marketing lets a brand to come out of their corporate image and show off their quirky and fun side to the consumers. This way, the consumers get to see a side of the brand they themselves never imagined and like it too.

Marketing is engaging

Through marketing a brand can interact with the customers, be it in social media or in real life through promotions. With this type of communication, even the consumers get interested over what next the brand will bring.

Marketing is evolving

Times have changed so has marketing, earlier marketing used to be mostly depended on flyers and business cards. Today most of the marketing happens over in social media sites, mobile apps and blogs. It has only evolved and will do so in the future too.

Marketing empowers you

Marketing can help your business to grow and reap in huge profits for you. It’s all thanks to the fact that marketing has a huge reach and can even tap in potential areas where your business can flourish.

Marketing is exciting

Marketing campaigns are always an exciting sight to see. It’s where they push the envelope and go beyond the boundaries to bring attention to their brand. Plus it’s more when you are a part of it.

In conclusion, marketing has its benefits and downsides too. It all depends on how you perceive marketing. That’s why most of the people who have worked or work in marketing loves it and probably now you too.

Zappy Products launched by Rego Advertising

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The Objective

Anand Bhog wanted to introduce their new instant mix brand. It consisted of ready to eat, ready to cook and ready to drink mixes. They needed a positioning and brand name that showed it as a healthy and convenient food brand. Also, they needed collaterals and BTL advertising to promote that brand.

The Campaign

Rego came up with different ideas and positioning to promote the brand. The one that clicked well with the client was – ‘Zappy makes you happy’. The idea of Zappy is to bring the convenience of enjoying good food. One that can be made in an instant and taste just like home made. From packaging to brochures, posters, stall designs, etc. A 360 degree branding campaign was done for Zappy. To create the brands presence in the digital world a website was also designed and social media posts were made.

The Result

Recently launched in the market, Zappy has received a positive response by the consumers and dealers alike.

10 Things Your Competitor can teach you about Success

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Being a businessman or entrepreneur means having to face stiff competition in any venture you get into. At times these competitors can also come in handy by giving you much needed lessons about success and how you can make your business grow.

In this blog we take a look at 10 things your competitors can teach you on how to be successful.

Failing boldly

Failures happen no matter how hard you work to be successful. Even the most successful people have failed at a point of time in their life. This didn’t stop them from being successful and is no reason for you to stop being successful too.

Setting goals

Your competitors have a goal set in their mind and are always achieve it. That’s why they are at the top of the ladder instead of you. Try setting small term goals that you can achieve on a daily basis instead of long term goal which you may not achieve.

Don’t depend on luck

Luck doesn’t play a big part on your success but hard work and dedication do. Luck at times plays a really small part, if any and even that doesn’t guarantee your success. Don’t wait for the perfect time or idea to come to you, instead work hard and you might surprise yourself by getting that perfect idea one day for sure.

Track your progress

While you’re on your way to be successful do keep some tabs on your progress. By doing so, you get to know how much you have grown and what more you need to do. This way you can make adjustments to your schedule and increase your performance by a bigger margin.

Don’t wait to act

Successful people don’t wait for the right answers or time; they take action and let the answers come to them. Similarly, you too should focus on your actions rather than waiting for the right answers to come to you.

Always be confident

As they say confidence is the key, it holds true in business also. Believe in your abilities and assess yourself to clearly understand what you are able to achieve. Use that as a fuel to light your own fire.

Commit

Successful people are committed to what they do. They know that success doesn’t come without any effort and so should you. Always be prepared to go the extra mile everyday you will reach your goal without fail.

Stay alert

Be alert of your surroundings because, you never know when an opportunity might pass by. Receiving news about the competition or the market does help from time to time.

Persevere

Another thing about successful people is that they never give up. No matter how many times they fail, they get up and do it again and again until they win. You can also persevere by willingly facing any challenges that come your way, even if they seem impossible at times.

Display humility

One thing that your successful competitors don’t have is this – ego. It’s because they understand what it is like, working in an environment like theirs and facing failure. You should display some humility by holding yourself accountable in every aspect of your life. This is how you will remain focused and humble.

Follow these lessons every day and surely one day you will be able carve out your own path to success.

Sleek the first modular kitchen companies in India

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What Rego did for Sleek

Rego not only took care of all the advertising and communication needs of Sleek, but also gave them its brand positioning that set the graph soaring for Sleek. The creative team derived a Brand Positioning that cut through all the challenges the brand was facing when it came to consumer confidence. It was the Big Idea that was soon going to change the fortunes of Sleek, cut through their competition, and put them in a leadership position in the market.

Brand Campaign 2011-2012

Our next strategy was to rope in a brand ambassador to further push our Brand Positioning of ‘The Kitchen Specialist’, pointed towards India’s most popular master chef Sanjeev Kapoor. The idea that ‘A Specialist like Sanjeev Kapoor endorses the Kitchen Specialist – Sleek’ was a proposition that appealed to the client.

Sanjeev Kapoor became Sleek’s Brand Ambassador, and he drove home the point of Sleek being a ‘Kitchen Specialist’.

The next brand campaign with Sanjeev Kapoor in a Sleek Kitchen, talking in a most matter-of-fact way about what makes Sleek a Kitchen Specialist, was an extremely believable campaign that won the trust of the consumer, and praise from even the competition.

The Result

In over 5 years of Rego’s Branding of Sleek, enabled Sleek to grow 5 times. Their dealer network grew from 100 in 2009 to 900+ dealers today. Sleek has given immense awareness due to the Brand Positioning created by Rego – Sleek, The Kitchen Specialist. The biggest impact was the merger with Asian Paints in 2013.

10 Myths about Money

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Money is something that drives us all to spend our adult life trying to earn more of. We can’t live without it and cannot live with it too. However, some people have built this misconception about having money that really isn’t true. In this blog we discuss these topics and bust some myths that people have regarding money

Here are 10 myths about money that everyone should know:

Buying things on sale is a great way to save money

People love buying a lot of things during sale, but in reality, buying things on sale has little to do with saving money. Unless you stop at the bank and deposit the difference between the sale price and the regular price, you’re not saving at all. At best, you’re simply spending less.

More money you earn, the happier you’ll be

One thing that everyone should know by now is that money doesn’t equals happiness. The people who earn a lot of money end up spending more as their standard of living grows. Even some research shows that what you spend your money on influences your happiness.

Money is the root of all evil

The truth is that money isn’t good or bad, it’s what you do with it that matters. You have to know that money is about choice, and you can use it to reach your goals, whether, to you, it means creating a savings account so that you don’t have to worry, donating it to charity or leaving it for your kids.

It’s too risky to invest your money

In reality, it’s too risky to not invest your money. Suppose you have stashed some money you’ve saved in a savings account, the chances of losing that money to inflation is higher than investing it.

It’s better to use cash than credit cards while shopping

While cash may come in handy for making purchases but using credit cards has its benefits also. Making purchases via credit cards lets us review how much we spend in one, consolidated place. Plus, credit cards offer protection like insurance for purchases, travel insurance, and the ability to dispute charges.

Wanting money doesn’t make you selfish or materialistic

Money gives you the means to lead the kind of life you want: fulfilling, interesting, secure and independent. Being financially rich gives you choices so you can live a more rewarding life.

Making money isn’t a race

Competition certainly fuels some people’s desire to make more money and sometimes these competitors tend to do things that they shouldn’t for bigger payoffs. But if you stay focused on your own goals and ignore the competitors you will obviously earn more.

You don’t need to have more money to make more money

Small sums can add up to big dividends if you properly use the money you have. People with less money often tend to spend the money they have. Whereas, people with more money think twice before spending it as they rather have more money than none.

Time is money

Quoted by Benjamin Franklin, this statement is true in a sense that earning a salary generally involves the expenditure of time. However, the actual meaning of this statement is to make money even while you’re not working. That’s why investments, royalties and property are important in the acquisition of wealth.

More money means less time with family

If you make a lot of money that means you get to spend less time with your family. This is obviously a myth as if you design and plan your lifestyle the right way, you’ll have plenty of time to spend with your family and make money at the same time.

7 Things about Youth Your Boss Should Know

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Today’s youth are a different lot in the workplace. They want to prove their worth in the workplace and go great lengths to do so. This is something that comes as a surprise to many Bosses and Employers who don’t know how to handle them. In this blog we have compiled a list of seven things that every Boss should know about the youth.

Here are seven things every boss should know about the youth:

Their job means everything to them

For youth their job is their life, their identity, it’s what they think about all the time. They want to succeed in their life and the way they see it, only if they are able to succeed at work, they can succeed in life.

They aren’t motivated as much by money

Many youth that live with their families don’t need too much of money to spend on things. That’s why, bigger paychecks isn’t a tool of motivation for them only an incentive for the work they do.

They aren’t shy

Today’s youth aren’t like the elders who would sit silent and watch. They want their opinion to be heard and they don’t shy away from voicing their opinions. This is in a way a good thing for the bosses, but some might see it as being disrespectful to them.

They aren’t keen on doing boring work

Youngsters want to do work that’s engaging and also is interesting. They are put-off by work that seems boring or too tedious. It’s mostly because they want to be seen doing work that contributes to the company and helps in their growth.

They are risk takers

Today’s youth are big risk takers. Unlike the old generation which consist of people doing everything they can to avoid risk, they are up for any challenge that they might come across.

They don’t stay at one place forever

Youngsters love to explore, be it the world or the work. They aren’t as loyal as many older employees who prefer to stick to one place. It’s not because they are incompetent or disloyal, it’s just that they haven’t come to the decision of what they actually want to achieve in life.

They understand technology better

Having been born at a time when technology had become a part of our lives is what gives them an edge over other senior figures. Also with time, technology became less challenging and more user-friendly. Because of that, today’s youth can do better jobs and save time as well.

What Will Advertising Be Like In 100 Years?

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Advertising is an industry that has evolved with the times. It started with a single piece of paper that soon transformed into a billboard, then radio, and then television until finally it made its presence in the digital world. This makes one wonder what advertising is going to be like in a hundred years.

Obviously, technology is going to play a bigger part. Along with the digital medium that is growing at a rapid pace. But the biggest change will be in the traditional medium like print, radio and television. Traditional advertising will give way to more unconventional and innovative methods.

Here’s what the future holds for the advertising industry in 100 years:

Print

With the rise of people using tablets and smart phones to access the news and read magazines, print ads won’t be around that much. Instead they will be present in the e-zines or e-papers.

Radio

Radio is perhaps the oldest form of advertising that is still relevant today. Nowadays with the whole world being on the internet even radio stations have made their presence online. Whether this affects the way advertising is done in radio is yet to be seen.

Television

When television advertising started some sixty years ago, it changed the way people advertised their products. It was seen as a revolutionary medium then, and now with video streaming sites online, it isn’t as effective as it was. In the future too, instead of television, the ads will be shown in video streaming sites just like the ones seen in streaming site like YouTube.

Digital

In the digital medium, which today although is still in its early years has started to make its impact felt. Today many brands advertise in the digital space instead of the traditional medium. In the future too, digital will have involved into something extraordinary and might replace traditional as the primary medium for advertising.

Even though its 100 years into the future, one thing that’s for sure, is that advertising will still exist as it does today. Whether it will be impactful or not is something to wonder about…

Media Topics That Need More Coverage

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These days the media channels are flooded with news that isn’t relevant to the things happening around us. Many important topics are ignored by them, which results in it being ignored by us. Their practice of broadcasting news topics that seems sensational by giving it more coverage is pretty common nowadays. They know which stories sell more and which doesn’t because of the reaction of the people. It doesn’t help the fact that majority of the people on social media oppose their version of news and want to know what’s actually happening around them.

With that in mind, here is a list of topics that needs more coverage from the media, instead of their usual off topic news broadcasts:

Terrorism

Terrorism had existed in the past and is still present in many countries. While our media reacts strongly to the prosecution of the terrorists almost making them into some kind of hero. What they don’t report or question is the time taken by the government to capture and pronounce the terrorists guilty despite knowing them to be so.

Farmer Suicide

Farmer Suicide is something that’s been around for a long time. While some people work hard to ensure that these farmers aren’t affected, the media doesn’t report until some known person or celebrity does something for their cause.

Drought

Drought is the worst thing that can happen anywhere and for quite a long period of time the drought situation in Maharashtra has been ignored by the media. It wasn’t until the government decided to do something about this that they reported the situation to the public in the papers and news channels.

Border Disputes

While our troops engage almost daily with the firings from the other side of the border, unless something disastrous happens, the people have no knowledge of it. This is a major and a sensitive issue as we might not know what if tomorrow we are invaded by militants from the neighbouring countries.

Corruption / Scams

For a short period of time corruption / scams are reported by the media in honesty and leads to the point till they catch the culprit. After that the whole thing vanishes, from the papers to the news channels. It does resurfaces sometime later but by that time the public has forgotten what the whole thing was about.

News- Is it useful and how we might fix it

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Everyone watches news channels or read about news in the paper or in social media. Without news one might not be aware of certain events that are happening around them. News basically ranges from different topics and you can find news about sports, politics, world, nation, local, etc. You can find news everywhere in papers, television and online. With a country as diverse as ours, you can find news in various languages too.

Arriving at the main question of the topic – is news useful? I would say it really is, but it depends upon your resources. In today’s age with everything going digital one does not really have to wait for the news to tell what’s going on, people find the topics themselves before it becomes anything major. The only problem is that it may not be relevant or authentic and at times that’s what most people will perceive as the original version.

Even though it being a problem, it is something that cannot easily be fixed unless more people know about it. If it were up to me, this is how I would do it:

Educate

The more people know about the difference between satire news articles and the original news the easier it becomes for them to trust the news. There are also many other news publishing sites which many don’t know but at times post many helpful news articles. It will be better if more people are aware of such news sites.

Post my own take of the news

If I write about the news the way I perceived it, it will help people understand what the news was about rather than make their own assumptions. Plus this will encourage more and more people to write their own take of the news, thereby making people aware of what’s happening around them without referring to news articles.

Use social media

With social media it becomes easier to connect with more people and spread the news faster than any other medium. The audience in these sites is mostly youngsters and exposing them to what’s happening around them along with asking their opinion of the current news is a great way to educate them.

Surely, we all read the news and follow it from time to time be it in the news channels or online but one thing that many agree on is that it is useful.

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