Working in advertising at times, can be challenging. Especially, with the recent boom of digital and social media, advertising has changed and for better. It has helped advertisers to explore more ways to reach their audience and promote themselves to the masses. In this blog, we take a look 5 must have tools that everyone in the advertising industry should be using.
- Social Media
Social media has changed the way people advertise. It paved the way for online advertising and has benefitted many companies as well. Thanks to social media, companies are now able to interact with their customers and also get their opinion.
Search Engine Optimization or SEO as it is popularly known, ranks and then places websites on the search page as per user generated search result. Also note that there are a number of factors that go into SEO, and no single factor will guarantee higher placement.
Though many may disagree, but apparently younger people can be handy when it comes to advertising in today’s age. They understand social media better than their older counterparts and can be of use to promote their clients work to the masses through these social media tools.
- Word of Mouth
Despite being a traditional medium, word of mouth has a wider reach. Nowadays, since it doesn’t take too long for a trend to go viral, this medium has become the most effective tool for an advertiser to use.
- Cell Phone
Another compelling advertising tool is the smart phone. Due to the vast amount of apps that are available for the user to download, promoting any sale or event has become easy for the advertiser. They can also use these apps to provide information and facts about the company.