Category Archives: Brand Agency in Mumbai

How to go about building your brand?

Brand Agency in Mumbai

Among thousands of products and services available in your domain, standing out may be a daunting task. Getting your own band of loyal followers may not only take time but also a lot of effort. It is no wonder that companies spend thousands of dollars in promoting their brands from time to time and maintaining their public image. The goodwill of a company is very important in bringing in new customers and also retaining the old ones. For example, whenever an Apple product is launched in the market, there is a mad dash to pre-book the item. This has been possible solely because of the brand image that Apple has built for itself.

Building a brand image depends a lot on understanding your customer and audience. Developing a product that a large number of people would require and identify with is the biggest challenge in brand building. Once you have overcome that hurdle, you need to come up with the features or points that would appear most salient to a potential customer. Bringing forth those salient features is a part of brand building. After promoting your products extensively in the market, you need to work towards retaining your customers by offering good aftersales support and service. From time to time, you need to gather feedback from your customers about what they feel about your product, what they think should be introduced or eliminated from your product or what more should you do in order to retain your customers. You would have to then alter and rework your goods according to public consensus.

Therefore, brand building is not only about advertising your products but also building a relationship that would last a lifetime. Having faith in your own goods is the biggest part of selling them. If you seem unsure of your products or services, then your consumers would take the hint and stay away from your products. Be sure of what you are offering and convince people about it. In reaching out to people, promotions would play a key role. Handing over the job of promoting your products to a professional advertising agency would do you a lot of good as they would know exactly how to package your product in order to make it look appealing to a large number of people.

Brand Agency in India

Why research is the foundation of every campaign?

Brand Agency in Mumbai

Research is the food you feed your mind, so that it gets all the nutrients to energise you and perform the best. Product, market and consumer research constitute the daily diet of the team at Rego Advertising. Like every good Advertising agency in India, we survive and succeed on research. Like for example, it is through the unconventional consumer-client interface we conducted for Sleek Kitchens, that we uncovered some key insights that gave us our brand positioning for the modular kitchen brand. It is through research that we hit upon the value proposition for Ideal Education that gave it the unique positioning of ‘Evolved Learning.’ It is through the casual research we conducted for Apex Appliances that we stumbled upon the very apt tagline of ‘Mood bana de.’ This is one Brand Agency in Mumbai that firmly believes in doing its study before appearing for the test.

Traditionally, there are two types of research. One that is customised as per the client’s unique needs, and the other is a syndicated research, which means the research or survey conducted by a company and which can be bought by the client to design its advertising or communication. While a customised research is strictly confidential and available only to the client, syndicated research can be used by multiple brands to optimise their advertising.

Post advertising research is also conducted to gauge the effectiveness of the advertising campaign… increase in brand awareness, rise in inquiries and trials, etc. A more specialised research can also be conducted to ascertain the ad’s effectiveness based on consumer reactions, behavior and feedback. This follow-up also helps determine the next communication/advertising strategy.

Every successful brand agency in India knows the value of research and consumer surveys. It is even more important for a Media Solution Agency in India. A good media plan is always made on sound research. Rego Advertising Agency’s media team has put together winning media solutions for a number of successful campaigns, enabling the client to get a good ROI.

Creative Ad Agency in India