It is said that one has to be an event management company or hire an event management company for an event to be successful. But we proved it wrong. On 25th April 2016, we organized the annual meet for one of our prestigious clients, Sleek – The Kitchen Specialist.
Sleek is India’s most preferred modular kitchen brand which has been in association with us from the last 8 years. Every year the brand conducts its annual meet that witnesses the footfalls of their wide dealers and distributors’ chain in India and other foreign countries. And, we being a creative partner for the brand take a great participation, from initial planning to the final execution of the theme.
Like every year this year too, it wasn’t an easy task to decide the theme for this event. After much research and creative strategizing based on the insights provided to us, we zeroed on the theme named ‘TRANSCEND… beyond boundaries’. The word TRANSCEND means to cut across and rise above the rest. Our entire idea just got conveyed in this one word.
After the theme was decided, we started to design the ‘Invites’ to make sure that the dealers had enough time to make arrangements in order to attend the meet.
We saw how our thoughts transformed into an action, when the stage blueprint was made, the venue was booked, motivational banners were being designed. And, all these creative jobs reflected the theme’s essence in the best possible way.
Finally the day of the event arrived. The venue was the Leela. The revelation of the theme was highly praised by the entire Sleek dealers. And as a result every dealer was motivated to transcend their business beyond limits. After the theme reveling, Mr. Rajesh Ahuja’s, the Chairman of Sleek shared various business strategies and the company’s plans on achieving new targets and goal this year.
It was time for some fun activity, a soft wood was distributed in goodie bag and dealers were asked to break the wood with their single hands. The thought behind this was to demonstrate the true meaning of ‘Transcend’ and to show that now it’s the time to break the limits and aim newer business heights. The activity was so entertaining that we could see dealers’ excitement with the expected actions.
The event also witnessed the presence of Sleek’s brand ambassador, Master Chef Sanjeev Kapoor. Every dealer was overwhelmed to see the master chef motivating them to achieve more and set a new trend in the modular kitchen market with Sleek.
This gave us a satisfaction that the dealers had a very good time. It also meant that the event was not only successful but also truly memorable.