Category Archives: Internet Application

10 guilty pleasures we all enjoy in Life

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When it comes to guilty pleasures, we all have some stocked away in a tiny closet of your minds that is indulged every now and then even though we do not really prefer talking about the same. According to several dictionaries and meanings, guilty pleasures are those which are enjoyed by people and considered pleasurable at the same time. The guilt associated to these pleasures is often related with embarrassment rather than moral guilt.

Sleeping and lazing around-

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One of our biggest guilty pleasures, we end up sleeping and lazing around a lot more than we actually should though we never admit it. We often make thousands of excuses just to hit the sack or snooze button depending on our state of mind and mood

Online gossip columns and websites-

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This is another guilty pleasure that we rarely admit to. There are thousands of film and television industry gossip columns that we secretly end up reading even though we cringe when someone finds us out. We always love finding out more information on our favorite stars, celebrities, businessmen and other leading lights across the globe.

Following people on social networks-

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Sometimes it is so relaxing and cathartic to follow people around on social networks and glean information on their lives. We can literally do this for hours at a stretch while browsing social networks though we will never really admit it!

Junk Food-

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One of the biggest guilty pleasures on earth, junk food is something we simply cannot stop binging on! We will always declare our love for health food and maybe even stick to a routine but this is one guilty pleasure that often surfaces when we’re stressed or simply looking for something to beat life’s monotony.

Drawing pictures in magazines-

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Let’s face it; we’ve all done this and never owned up!

Reality Shows-

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Though we never admit to watching the same, we all secretly get our dose of the same!

Stealing good ideas and topics-

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Though this does not qualify as stealing in the technical sense, we do love browsing the web for ideas that can be tapped or used later.

Smoking-

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We also conceal our smoking habit at times and it works as a guilty pleasure whenever we’re stressed.

Cake, chocolates and ice cream-

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Another of our guilty pleasures, we simply love gorging on these though we never admit to the same.

10.Social networking-

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No matter how much we talk about controlling our urge to be online, we end up doing exactly that with even the invisible option used at times.

What do average Indians spend their money on?

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Consumer spending in India has increased rapidly in recent times and stands at approximately INR 159628.06 billion in the second quarter of the year 2015 according to market observations and studies. Consumer spending has always stood at around INR 9136.68 billion all throughout 2004 to 2015. These are statistics obtained from official and governmental sources. The high consumer spending figures indicate that Indians are still bullish about the market and economy. Consumer confidence is at an all time high and there is a sense of certainty over the inception of the new government. India has been topping consumer confidence indexes with a score of 126 as per Nielsen’s survey published some time back. The index of confidence is steadily growing though some of the euphoria surrounding the advent of the new government has dropped or faded in recent times.

Yet, consumption has still been rampant in basic categories as job security has always been a major concern for Indian citizens. Yet, urban Indians continue to be really optimistic about professional prospects in the country. Approximately 66% of Indian citizens are said to be sorted with their personal finances and have a willingness to purchase products in sectors like electronics, exotic food and beverages, real estate, automobiles, education and other consumer products. Housing and automobiles are the biggest consumables in the country though electronics and other consumer products report the highest volumes in overall consumption. India is now the third largest economy in Asia and is witnessing huge growth volumes in terms of overall consumption. The stable government will now lead to greater consumerism during festivals like Diwali and Rakhi. These are times when consumer spending peaks in sectors like apparel, food and beverages, appliances, automobiles and the like.

Even the biggest consumer products companies in the country have reported an increase in profits to the tune of 8-10% on a yearly basis. Consumer products have seen skyrocketing growth in the country with more and more multinational and international companies are coming to the country. Even food and beverage companies are reporting increases in profits owing to fast paced consumption. The best fashion and lifestyle brands have also set up shop in the country and people now spend up to 20% of their income on accessories, apparel and gadgets annually. With greater discounts and offers provided by manufacturers and retailers, consumerism has increased even in income segments where actual cash in hand figures have not increased to a large extent.

Why do big brands really need advertising and marketing?

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If you’re an advertising agency wondering whether a big brand will really need you or not, you’re in for a lucky surprise! Most big brands are the ones who consistently fuel the advertising and marketing industries. This may sound surprising at first but Fortune 500 companies and brands like Pepsi, Coca Cola and Lays are the ones who actually require marketing and advertising on an ongoing basis and earmark big chunks of their budgets for the same. Consider Coca Cola, one of the world’s biggest and most successful brands and they still spend billions of dollars every year on their advertising and marketing initiatives.

A small business or micro-business is worried about surviving in its target market and hence their investments. However, once these companies reach a certain target, they may stop investing altogether. Big brands, on the other hand, look at marketing and advertising as complete nourishment for customers and realize the effect this strategy has on keeping them on top of the pile. Big brands know that true results are derived only out of innovation and marketing and hence their need for consistent advertising. A big brand needs advertising to keep its reputation intact and stay on top of people’s minds without rotting out or going out of sync. This also helps shape target customer bases on a regular basis and brings in new customers and helps retain old ones through the right visuals, messaging and strategies.

Most importantly, all big brands know that no matter how much success they attain, advertising and marketing is what keeps theme relevant in a rapidly evolving landscape. Marketing and advertising keeps the company’s future secured by drawing new business. Big brands do not rely on current situations; they create newer harvests in advance.  This is why, they need more advertising than other micro businesses that only resort to advertising whenever they fall short of goals or desperately need more work to keep the cash flow position intact. As a result, an advertising agency like Rego Advertising knows that it is indispensable for big brands looking to retain a firm foothold in the market with sustained and evolving campaigns and hence offer tailored solutions accordingly.

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Some rare Internet applications you haven’t seen

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There are several fantastic internet applications that you will not have experienced or used and many of these also contribute towards improving productivity hugely as well. The first among these is Zamzar, a marvelous application that helps you combat all possible document or file incompatibility problem. Many a time, we face problems when Windows Media Player does not quite read videos in 3gp formats. This might be true for files in incompatible formats as well. Clients may well send files in formats that are incompatible with your present system. This helpful application comes in handy at these times by converting documents, images and videos to a different format minus the need to download and install any other software program. This internet application is definitely be a must have for any media organization or companies in other fields as well.

Haven’t you felt frustrated at not receiving crucial replies from associates and clients when you’ve emailed them on something urgent? Have you been worried whether they’ve even received your email or not? You can simply make use of another potent internet application called Spypig which tracks emails and sends you notifications as soon as your email is opened by the reader. This is functional for most web mail applications like Yahoo! and Gmail in addition to Thunderbird and Outlook. This will help you confirm the receipt of an email and you can accordingly put your mind at rest.

Sumo Paint is another rarely heard of internet application that helps you create new images entirely on your own and this makes it a better solution in comparison to conventional image editing applications like Picnik and Photoshop Express. Skydrive is another handy application which lets you store documents, files and photographs for free throughout an entire lifetime! 25 GB of storage is provided in this case and individual file size limits are fixed at 50 MB. There are several other internet applications like these that maximize productivity and are pretty cool to use as well! Advertising agencies like Rego Advertising always emphasize on using cool internet applications like these to stay ahead of the curve at work!

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