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Why do big brands really need advertising and marketing?

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If you’re an advertising agency wondering whether a big brand will really need you or not, you’re in for a lucky surprise! Most big brands are the ones who consistently fuel the advertising and marketing industries. This may sound surprising at first but Fortune 500 companies and brands like Pepsi, Coca Cola and Lays are the ones who actually require marketing and advertising on an ongoing basis and earmark big chunks of their budgets for the same. Consider Coca Cola, one of the world’s biggest and most successful brands and they still spend billions of dollars every year on their advertising and marketing initiatives.

A small business or micro-business is worried about surviving in its target market and hence their investments. However, once these companies reach a certain target, they may stop investing altogether. Big brands, on the other hand, look at marketing and advertising as complete nourishment for customers and realize the effect this strategy has on keeping them on top of the pile. Big brands know that true results are derived only out of innovation and marketing and hence their need for consistent advertising. A big brand needs advertising to keep its reputation intact and stay on top of people’s minds without rotting out or going out of sync. This also helps shape target customer bases on a regular basis and brings in new customers and helps retain old ones through the right visuals, messaging and strategies.

Most importantly, all big brands know that no matter how much success they attain, advertising and marketing is what keeps theme relevant in a rapidly evolving landscape. Marketing and advertising keeps the company’s future secured by drawing new business. Big brands do not rely on current situations; they create newer harvests in advance.  This is why, they need more advertising than other micro businesses that only resort to advertising whenever they fall short of goals or desperately need more work to keep the cash flow position intact. As a result, an advertising agency like Rego Advertising knows that it is indispensable for big brands looking to retain a firm foothold in the market with sustained and evolving campaigns and hence offer tailored solutions accordingly.

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Digital Media in Advertising

Irrefutable Role of Digital Media in Advertising

With an upsurge in technology, how can the most creative minds working in the arena of advertising stay aloof from the powerful digital media? The fast growing Indian advertising industry is undoubtedly keeping no stone unturned in impacting the target audience in the best way possible. Gone are the days when creative communication agencies depended only on print and TV sets to influence the audience. Now times have changed. People are becoming more and more tech savvy. Indulging in various internet activities, they surf the internet trillion times a day and fortify their knowledge with this medium the most. Though the traditional media has not lost its significance, the importance of digital media is increasing day by day. To keep in pace with the changing trends, advertising agencies have stepped down on the visual landscape to communicate with the maximum population possible and have the desired impact.

Social networking sites like Facebook, Twitter, Instagram, Hangout etc. form the basis of advertising. People spend hours daily on these social websites to stay connected with their loved ones and have a little fun surfing the net. Smart advertisers buy space on these websites and create brand identity and awareness. Also, the creative advertising agencies have made their brand pages on the websites like Facebook which are liked and followed by millions of Facebook users. In this way, digital media makes use of social media to build a strong brand image.

Increasing communication on internet has led to an escalation in blog posts as well. Common people like us create webpages and advertisers buy ads on them. This business is rapidly increasing and helping the trio- the users, the company and the advertising agencies in making money. Furthermore, reputed companies increase their sales and advertising with new emerging techniques like SEO oriented content and article directories. In this way they make their products, brand name and services highly popular over the internet.

Not just this, smartphones are also playing a vital role in fortifying advertising. The more we use internet over the phone, the more the advertisement strengthens. Continuous sharing of videos and images helps the companies advertise. Thus, digital media has become a strong base to strengthen advertising for both small scale and large scale companies. No entrepreneur could survive solely on the basis of print and electronic media, the need to digitalize its advertising efforts for perfect brand building is crucial. Further, it is low cost and highly efficient making it the best tool of advertising.

Digital Media in Advertising