Guide to Content Marketing 101

Content marketing is a relatively new type of marketing. It aims to provide free media type content to customers in exchange for their attention. Unlike traditional advertising which interrupts customers from their activities for attention, this provides content that is wanted and needed by consumers in exchange for permission to market the product.

We are here to provide an in-depth introduction by discussing a few certain aspects.

A) Fatal Flaws Of Traditional Advertising.
B) Introduction To Content Marketing.
C) Advantages of content marketing over traditional marketing

Let's dive in, shall we?

A) Fatal Flaws Of Traditional Advertising.

Traditional advertising interrupts customers with mediums such as billboards, magazine ads, radio ads, television commercials, etc. it interrupts them from doing something else. Traditional advertising doesn't provide any value to customers or offer any inherent reason to be viewed by the customers.

A subway advertisement capitalizes because people can't go anywhere and are thus compelled to read the said advertisement. Traditional advertisements rely on good placements, clever wordings ad brilliant creativity.

The main goal is to draw attention that will hopefully be enough time to communicate the brands' message.
The three main fatal flaws in traditional advertising are:

1) They capture peoples attention for a brief period of time.
2) These advertisements interrupt instead of providing something of value.
3) Such advertisements are very expensive especially if the campaigns are unsuccessful.

The alternative to this? Content Marketing.

B) Introduction To Content Marketing.

This new type of marketing provides free media type content to customers in exchange for their attention. Instead of developing ads that interrupt people, companies create content such as

(a) Blog Posts
(b) Podcast Recordings
(c) Infographics
(d) YouTube Videos that benefit customers.

This content is provided in two ways :
1.Educational content
2.Entertaining content
Customers have easy access to both forms of content. Here are some examples of businesses that use content marketing successfully.

While it initially struggled to compete with Facebook, LinkedIn has become a popular content sharing platform, particularly for B2B companies. Much of this success derives from its use of content marketing best practices.
LinkedIn has used tools such as Sales Navigator and Teamlink to improve the performance of its content marketing strategies. Ralf VonSosen, the Head of Marketing, Sales Solutions for LinkedIn, says the results have been astounding.

Coca Cola is another classic brand that's taking advantage of the power of content marketing to boost its market share. Improving its branding strategy is crucial since soft drink sales have declined in the past decade.
Coca Cola has publicly stated that it's committed to using content to boost its brand as much as possible. Jonathan Mildenhall, VP Global Advertising Strategy and Creative Excellence, believes content is instrumental in boosting the company's brand.

C) Advantages of content marketing over traditional marketing.

We shall discuss in detail the advantages of content marketing over traditional advertising. This may take a while but we promise top stay brief and educative.

1) Content Marketing provides something of value to its customers.
With television advertisements, customers have the luxury to mute or change the channel thus moving past your product. In content marketing, you provide content that they like and the customers end up spending hours developing a good relationship with your brand.
People take time to buy the product but they will always stick around to read up and research about your product.

2) Content Marketing educates customers.
People don no just buy a product because they are unaware of they need the product or even want it. They may not purchase It because they may not understand how your product works.
Media type content such as blog posts and youtube videos educate customers to a point that they want to buy it.

3) Content Marketing creates a sense of reciprocity with customers.
More free content leads to more customers arriving at a point where they reciprocate the benefit they have received. if your company helps them make a profit and more money, they will reach a point where they will want to buy something from you to pay you back for all the free content you have provided.

4) Content Marketing attracts customers free of cost.
Instead of paying per click or whatever it costs for your business, you can attract 500 customers for the cost of writing one blog post. If written strategically, each blog post will last you for life. You will end up getting a lifetime return on your investment.
Thousands of people read one blog that took you hours to write and perfect. Google ads cost you money to bring people to your blog. Content once written well and strategically can direct traffic to your site for years.
The content becomes an asset but advertising is always an expense.

5) Content marketing creates content that gets shared.
Think about what people share online. They share content. If you look at any Facebook stream, somewhere 90% of outside content that is shared are links to content, not a link to a website. Even if customers like you enough to click on a share link on your homepage, they can only share it once because, after the homepage is shared, there's no reason to share it again.
If five people in their audience like the content and share it, the content gets multiplied again. The most important point is that people share content and not websites making a piece of content is much more likely to go viral than a link to your site.

6) Content marketing provides an SEO benefit.
For every blog post, you publish, you have new content that can be indexed by Google. Without blog posts, your website may have 10 pages that can be indexed. After writing one post a week for a year, your website will have 52 more pages.
Even if the posts aren't written super strategically, which at least some of them should be, you'll have a total of 62 pages that can rank in Google for some term or another. That's much better than 10 and much more likely to gain search engine traffic.

7) Content marketing increases traffic.
With podcasts as an example, you'll reach an audience that you may not have ever reached with blog posts or Youtube videos-you'll reach people who listen to podcasts. Each of these audience members that find your podcast will also find a link back to your site. By uploading podcast content onto iTunes, you're creating another potential traffic source that doesn't have to be paid for and another opportunity to get your message in front of an audience. By using Youtube, podcasts, and blog posts, you're creating three potential traffic sources for your website.

Are you ready to give content marketing a try?

Now that you've learned about the flaws of traditional advertising, the benefits of content marketing, examples of content marketing being used successfully, it's time for you to create some compelling content. Write down a plan, follow the steps outlined above, and you'll be well on you're to more traffic, more leads, and more sales.Fill the below form more more details

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