In Indian culture, wheat flour or Atta has a traditional outlook.
Anand Bhog is a local player in Madhya Pradesh mainly into Atta and associated products. The company wanted to spread its reach in the states of Madhya Pradesh, Chhattisgarh, Karnataka, and Maharashtra. Brand Identity and Brand Communication for Anand Bhog was required by the client.
The competition was stiff and varied as per the regions. There were big brands like Aashirvaad, Shakti Bhog, etc.
Purity, health, freshness, softness... the TG wanted their rotis to have everything. Being the staple diet of India, they will not compromise with their rotis. Rego thus created an all-rounded proposition: Shudh, Swadisht, Sehatmand... Anand Bhog Atta hain SARVAGUN SAMPANNA.
From the Brand Image to 360 degree Advertising.... Anand Bhog was given a complete Brand Experience.
Anand Bhog received good response in MP. New distributors came in readily, helping Anand Bhog to expand its network. The sales also went up in a span of two months. Anand Bhog gained immense brand awareness and credibility with the TV Commercial and POS material.