A Master Class was held in Sleek’s Kurla and Powai showrooms by Master Chef Sanjeev Kapoor. The event was done to increase the footfalls in these showrooms. Prior to the event a contest was held on Sleek and Sanjeev Kapoor’s Facebook page. The participants had to send their original recipe and the winner would get a once in a lifetime chance to cook with Sanjeev Kapoor.
The winner in Sleek’s Kurla showroom was Mrs. Vimala Gupta and the winner in Sleek’s Powai showroom was Mrs. Preeti Gupte.
Hitting the right target audience, in the right way.
Raffles Design International offers design courses which are expensive and meant only for the elite young audience. A campaign that impressed them to enroll for the design course was the need of the hour. The TA is extremely niche. But reaching out to this niche audience was the challenge. A 3-ad campaign of print ads was designed, which was released in TOI. The creative played upon the psyche of the TA, their need to do something different and way above the ordinary. It had attitude and style. Compared to last year, Raffles recorded a 40% increase in the students that enrolled for the design courses it offered.
India’s oldest brand of thermoware and plastoware, Asian Plastoware have hired Rego Advertising to be its brand agency, as it gets ready to step in the retail market after decades in exports. After multiple rounds of market research with Asian’s dealers, a thorough understanding of consumer behaviour, and some high level creative brainstorming, the ‘promise’ was arrived at. The campaign built on the emotional route of ‘love and care’ is sure to tug the heartstrings of the target group which largely comprises of housewives and homemakers. To push the brand, Asian has gone ahead and signed the gorgeous actress Raima Sen who is well known in the south markets as well as other areas of the country. Keep a watch out for Asian in the near future.
Cape Town 530 is Blaupunkt’s prize-winning race horse, touted to give a big push to Blaupunkt in the choc-a-block car audio market of India. The first of its kind, full-fledged Android car radio has many highlights and is set to woo the Indian lifestyle-conscious consumer. Now, you can integrate your smart phone with Cape Town and control all the Apps on your mobile on a big 6.8 inch display of your unit. Surf the net, watch live TV, chat on Whatsapp, make and receive hands-free calls, listen to music from your phone and a whole lot of exciting possibilities. Called nothing less than a phenomenon, Rego created a simple yet defining campaign for Cape Town that clearly highlights all its great features. A host of innovative product display ideas are in the making.
Gratitude has launched the World’s first BPO Interview App on Android – Amne Samne Jobs. The media mix had high amount of online promotions, with only train panels thrown in to catch the working class of Mumbai. Rego created the brand identity of the product, the logo design, stationery, internal branding et al. The Brand Communication was based on various professions, and how easy it is to find and give interviews for the job. Cartoons were used to convey the message, which made the whole experience simple and fun. Creatives like Web Banners, Logo Design, Banners and Train Banners were designed. Post campaign, Gratitude India got over 100 walk-ins everyday for interviews.
Sleek, the Kitchen Specialist steps into the new year with a delicious touch. A limited edition 2015 calendar that features Masterchef Sanjeev Kapoor’s most popular recipes from India and abroad. To be circulated within Sleek’s prestigious clientele and dealers, this calendar is a collector’s item, a connoisseur’s delight. Designed by Rego Advertising, the calendar is already being highly appreciated in the business circle.
In a market where pest control is not mandatory, how do you sell a pest control system which is working on a tight budget?
Ultima Search needed a communication that made the TG realize the ‘latent need’ for the product. Targeting the middle class of Mumbai city (who have pests in the house, but don’t do anything about it).
Rego chalked out a cost-effective but high-impact media plan with print ads of 120 sq cm and 54 sq cm ads in Mumbai Mirror - Page 3, Mumbai Times, Gujarat Samachar – Page 3. Bus panels and train panels (Window Transfers & Route Maps).
The 4-ad campaign got high visibility. The eye-opening creative went down well with the customers. The company witnessed unprecedented growth within a span of 2 months.
Anand Bhog Atta is today amongst the top selling atta brands in Madhya Pradesh, Chhattisgarh and Karnataka. That is thanks to our campaign of Sarvagun Sampanna. The atta brand from MP, launches its first TV Commercial made by Rego Advertising in the market, and was followed by a complete 360 degree brand campaign including print, outdoor and Point of Sales.